"Revolutionizing Fragrance and E-Commerce: How Fascent and AI 'Vibe Search' Are Shaping the Future of Style and Personalization"
• Personalcrave

"Revolutionizing Fragrance and E-Commerce: How Fascent and AI 'Vibe Search' Are Shaping the Future of Style and Personalization"

Discovering Your Perfect Fragrance Vibe: How Fascent and AI Are Changing the Game

Explore how Fascent, a pioneering Paris-based niche fragrance brand, and cutting-edge AI technologies are revolutionizing fragrance discovery through personalization, sustainability, and vibe search for the modern consumer.

Key Takeaways

  • Fascent makes niche fragrances accessible, gender-neutral, and expressive for Gen Z and millennials.
  • The OSTMR quiz personalizes scent discovery by tapping into emotional and sensory memory cues.
  • Sustainability is central to Fascent’s brand, with eco-friendly packaging and clean, ethical ingredients.
  • AI-powered vibe search transforms e-commerce by connecting shoppers to products based on feelings and aesthetics.
  • This convergence of personalization, inclusivity, sustainability, and AI sets a new standard for fragrance retail.

Table of Contents

1. Fascent: A New Generation's Fragrance Vibe

Founded in Paris in 2023 by expert perfumers Fanny Descamps and Edwina Réthoré, Fascent redefines niche fragrance by focusing on accessibility, inclusivity, and contemporary expression. Dissatisfied with exclusivity that alienates younger consumers, Fascent offers six gender-neutral fragrances, each designed for self-expression and layering at an approachable price point of $78 for 30 ml. Notable scents include the woody comfort of Milky No Way and the intimate warmth of Radical Softness.

By encouraging users to change their fragrance with their mood or outfit, Fascent embraces a fluid, label-free approach — a philosophy that resonates deeply with Gen Z’s desire for freedom and identity exploration. This shift away from rigid signature scents aligns with a 77% increase in interest in genderless perfumes in late 2024, embedding Fascent at the center of a broader cultural wave.

2. Personalization Technology: Fascent’s OSTMR Quiz

Olfactory Stimulation Therapy and Memory Reconstruction (OSTMR) is Fascent’s innovative tool that turns scent discovery into an engaging, emotional journey. Unlike standard scent category quizzes, OSTMR focuses on users’ desired feelings, aesthetic desires, and lifestyle cues through 10 intuitive questions.

“The OSTMR quiz taps into emotional resonance rather than just scent notes, making fragrance truly personal and authentic.”

This tool strongly appeals to Gen Z and millennials who seek meaningful experiences over superficial choices. The quiz is far from gimmicky—it leverages AI to create tailored scent journeys and virtual try-ons that make digital fragrance retail inviting, interactive, and emotionally grounded.

3. Sustainability Is at the Heart of Fascent’s Brand Identity

Fascent’s commitment to sustainability is evident in every product detail. Eco-conscious consumers can appreciate:

  • Bottles made from post-consumer recycled glass.
  • Corn starch-based 3D-printed caps reducing plastic waste.
  • Use of responsibly sourced FSC-certified cardboard packaging.
  • Refillable glass ampoules promoting waste reduction.
  • Clean formulations free from preservatives, synthetic dyes, and additives.

This authentic ethos reflects a broader market movement: searches for “sustainable perfumes” surged, peaking in August 2025. Fascent’s holistic approach not only honors the planet but builds crucial trust with eco-minded Gen Z consumers, who expect transparency and stewardship.

4. The Rise of Fragrance Layering and Gender-Neutral Scents

Fascent champions flexibility and inclusion through a modular scent wardrobe. Consumers are invited to mix and match fragrances, creating unique combinations that reflect their evolving moods and identities without gender constraints.

This resonates with younger buyers who favor artisanal quality and brand narratives over traditional mass-market glamour. Fascent’s offerings, including refillable kits and sample-sized layering-friendly formats, align perfectly with these preferences, supporting creativity and personal storytelling.

5. Gen Z’s Influence on the Niche Fragrance Market

Gen Z is not passive in the fragrance space—they actively shape it. Reports show 83% used fragrance regularly in 2023, with 73% wearing perfume three or more times weekly by 2024. Their purchasing drivers include:

  • Demand for transparent sourcing and clean, ethical formulations.
  • Desire for immersive, personalized shopping experiences that reflect identity and emotion.
  • A blend of luxury with environmental and social responsibility.
  • Preference for digital-first retail encounters that feel genuine and engaging.

Fascent’s growth mirrors these trends—with direct-to-consumer sales growing 435% from September 2024 to 2025 and projected revenues of $2.3 million by 2026. Successful U.S. expansion through partnerships with Revolve and Credo Beauty, plus local warehousing, ensure swift fulfillment and market resonance.

6. AI-Powered Vibe Search: The Future of Product Discovery

Traditional e-commerce often restricts shoppers to keyword or filter-based searches. AI-powered vibe search changes that by interpreting emotional and aesthetic intent via advanced visual recognition and natural language processing.

For example, shoppers seeking “Scandinavian minimalism” or “cottagecore” aesthetics can receive curated suggestions matching their unique vibe—no precise terminology needed. Platforms like Shaped incorporate multimodal AI to analyze both text and imagery, delivering an intuitive, inspiring discovery experience.

In beauty and lifestyle, this means your fragrance or wardrobe can align perfectly with your mood or aspirational identity, making product discovery feel truly personal and serendipitous.

7. Combining Fascent’s Brand Philosophy with AI Discovery

Fascent represents a model for future-facing retail through:

  • Personalization with emotional depth: OSTMR connects users with scent experiences aligned to their feelings and memories.
  • Sustainability as a core strategy: Ethical production and packaging build consumer trust and brand differentiation.
  • Inclusive, modular products: Layerable, gender-neutral formulas foster creativity and self-expression.
  • AI-powered vibe search: Enables shoppers to discover products resonating with mood and style rather than rigid criteria.

Together, these elements create retail experiences that are thoughtful, dynamic, and connected to modern values.

8. Final Thoughts: Embracing the Future of Fragrance and Style

The fragrance industry is evolving rapidly, shaped by the values and behaviors of a new generation. Fascent’s blend of accessibility, inclusivity, sustainability, and AI-powered personalization offers a blueprint for brands seeking to resonate today—and thrive tomorrow.

Meanwhile, innovations like AI-powered vibe search are transforming how people explore products, prioritizing emotion and aesthetic connection over traditional filters. This fusion of technology and humanity points toward a future where fragrance discovery is not only efficient but affectionate, joyful, and deeply personal.

For those ready to experience fragrance in a way that truly aligns with their identity and mood, Fascent together with AI-driven vibe discovery tools might just be the perfect match.

FAQ

What makes Fascent different from traditional niche fragrance brands?

Fascent breaks from exclusivity by offering affordable, gender-neutral scents designed for layering and personal expression. Their mission emphasizes accessibility, sustainability, and inclusivity targeted specifically at younger generations.

How does the OSTMR quiz personalize fragrance recommendations?

OSTMR focuses on users’ emotions, sensory memories, and lifestyle through psychological questions rather than standard scent categories, creating a more authentic and engaging personalization experience.

Why is sustainability important to Fascent?

Sustainability is integral to Fascent’s brand values, reflecting consumer demand for ethical luxury. They use recycled and responsibly sourced materials and clean formulas, addressing environmental concerns without compromising quality.

What is AI-powered vibe search and how does it improve shopping?

AI-powered vibe search uses advanced AI to interpret shoppers’ emotional and aesthetic intentions rather than relying solely on keywords. This makes product discovery more intuitive and personalized, especially in lifestyle and beauty retail.

Where can I buy Fascent fragrances?

Fascent is available direct-to-consumer via their official website and through select U.S. retail partners such as Revolve and Credo Beauty, offering fast domestic fulfillment.

Back to Blogs